TURN A CLICHÉ TO YOUR ADVANTAGE
The comical character changes outfit and accessories according to the type of chips, bringing a touch of humour to a product which is, after all, fairly standard. The strong colour codes increase shelf impact and bring a bit of fun to the eating occasion.
The packs play to the Mexican cliché of banditos and mariachi’s and this combined with a ‘tongue-in- cheek’ humour led to a multi award winning design.
Tesco Tortillas / Client: Tesco / Agency: Pemberton & Whitefoord