60 years of South African heritage…

Realising that this market had become commoditised with many competitors infringing on that Royco distinctive asset – Red! We enhanced the bold, distinct visual brand assets that help shoppers to instantly recognize Royco and align to the new positioning “Meals are better when Shared”

The new Master-brand Identity & Visual Architecture was created to help shoppers navigate the different sub-ranges and flavours and enhanced photography speaks to sharing moments and creating memories with family and friends.

The new range is modern and premium with a consistent architecture that gives the opportunity to expand and communicate the new positioning.

Royco Masterbrand / Client: Mars / Agency: Fountainhead Design