INJECTING A CRISP BURST OF REFRESHMENT

Ready to drink liquid gold…

Reinforcing the brand narrative of “The crisp burst of REDD’S refreshment unleashes a feeling that’s impossible to contain!” and a unisex value proposition we enhanced the shield iconography to imply quality and refreshment.

The Redd’s typography and shield became integrated with the shield. This greater flexibility of the shield allows it to travel off pack for branding and retail executions.

The burst and bubble elements express a dynamic explosion of happiness. This drives a key consumer takeout: ‘Open to the joy of uncontained sociability.’

Redd’s Golden Ale / Client: S.A. Breweries / Agency: Berge Farrell