CEREAL SNACKING BEYOND THE BOWL

Playful Goodness…

Cereal snacking is an emerging trend as a healthy alternative to regular snacks and Pioneer Foods wanted to reposition Bokomo OTEES as a brand that delivers exciting, innovative cereal snacking experiences.

With a ‘Playful Goodness’ brand essence we went on a fun filled quest to redesign OTEES “Beyond The Bowl” allowing it to entrench itself as a leading cereal brand.

The brandmark is bold and fun with the friendly wholesomeness of a loving hug. A playful, educational back of pack lets consumers know that OTEES is the “perfect all-time anytime cereal snack!”

OTEES Cereal / Client: Pioneer Foods / Agency: Fountainhead Design