REVIVING A DECLINING HOMECARE BRAND
Despite offering superior quality products MAQ handwash lacked equity. Reflecting ‘Superior Quality’ was key to competing with Global brands.
Playing up the High Foam=Performance=Superior Stain Removal USP and creating a master-brand that could cover all MAQ home care products established, MAQ as a key household cleaning competitor which was reflected in sales.
The new packaging conveys a clear ‘Superior Performance’ message with increased shelf impact and a real sense of pride now associated with using the brand!
MAQ Homecare / Client: Bliss Brands / Agency: Fountainhead Design