CREATING A BEAUTIFULLY CLEAN HOME
Deep Cleaning Power…
With the introduction of a new bottle planned for 2012 the Cif team wished to improve the offering of the core creams product based on the concept, Deep Cleaning. Following a visual exploration of ‘DEEP’ some of those ideas were translated into conceptual representations of deep like Breakthrough, 3D, Deep Power, ect.
The final design established an architecture that improved impact and clarity of communication and established a vision for the brand to introduce premium variants with added benefits as well as international adaptations.
CIF Cream Cleaner / Client: Unilever / Agency: 1HQ