REINVENT A CLASSIC ANCHORED IN THE PAST
Although held in high regard most customers were unaware of the full range of Bisto products and inconsistent branding across the range caused confusion. We created three meaningful master-brand positionings for the existing range with scope to extend out of category. “FEED ME” encompasses the core range into a modern, simplified master-brand representing Bisto’s heartland. “TREAT ME” elevated its positioning as ‘Bisto Best’ and a ‘Real Meat Juices’ RTB. “INSPIRE ME” explored even more premium or chef inspired offerings
LEAVING THE GRAVY TRAIN BEHIND
To ensure Bisto was seen as the brand empowering mums across Britain to expand their cooking repertoire and providing the family with a variety of wholesome meal solutions it needed to leave it’s gravy heartland behind. The result is a contemporary, flexible and natural feeling brand that inspires cooking creativity.
Bisto Gravy and Stock / Client: Premier Foods / Agency: 1HQ