Accommodating discerning guests…

Situated at the Atlantic Beach Golf Estate in Melkbosstrand on the Western Cape Coast the Atlantic Ocean guest house had developed organically as a golfing and businessmans retreat. Our task was to reposition the guest house as a luxury destination for discerning guests looking to escape the city. We developed a unique brand hallmark to reflect the luxury status of the guest house and tied that to the constantly moving ocean waves of the Atlantic.

The colour scheme chosen was embossed coppery gold on the deep blue grey of the ocean depths with an optimistic morning peach of sunrise on the west coast. The brand now truly reflects it’s 4 star status and you can still play golf.

Rebranding / Client: Atlantic Ocean Guest House / Agency:  Crombie Creative