Naturally credible…

Following an in-depth cultural and semiotic analysis of the natural/green trends within the category semiotic brand platforms were developed as boards and applied to pack designs for Amber Leaf, Old Holborn or a completely new brand.

By applying the semiotic parameters established with the boards we were able to create credible green line extensions for Amber Leaf and old Holborn and informed the naming and design for our new RYO brand.

The results were uniquely natural packs, each reflecting an individual green proposition which could be used to research and develop JTI’s new extension to their portfolio.


Green RYO Tabacco / Client: JTI / Agency: 1HQ